As part of the J&T Connect Preneur Tour program, J&T Express is once again holding a business competition for MSMEs across Indonesia until June 25, 2025. Business owners who have been operating for more than one year and actively engage in live shopping are invited to participate. This competition aims to support MSMEs in growing by leveraging technology aligned with current business trends. Besides winning a complete live shopping equipment set, 10 selected winners will also receive mentorship from Edho Zell, Founder and CEO of Social Bread — an agency specializing in content and live shopping.

Live shopping has rapidly become one of the fastest-growing digital sales methods in Indonesia. A 2023 IPSOS survey titled “Live Streaming e-Commerce Trends for Sellers” shows that live streaming significantly boosts the revenue of MSME entrepreneurs. J&T Express sees this trend as a great opportunity to help MSMEs level up through a more targeted digital approach.

For this competition, J&T Express partners with Edho Zell, a content creator and founder of an agency focused on empowering brands and MSMEs. Drawing on his extensive experience coaching many MSMEs in the digital space, Edho will serve as a mentor in an intensive class for the 10 winners, covering theoretical, practical, and technical aspects of preparing for live shopping.

The competition prizes include revitalizing the winners’ live shopping studios, a full set of live shopping equipment, and exclusive mentoring sessions with Edho Zell. These prizes are designed to ensure MSME entrepreneurs don’t just understand the theory behind current business trends but also gain the facilities and guidance to start and improve their live shopping activities.

According to Herline Septia, Brand Manager of J&T Express, this competition is a tangible expression of J&T Express’s “empowerment” pillar as the company approaches its 10th anniversary this year. “We see huge potential in MSMEs if they are given the right access, education, and tools, especially to compete in today’s business trends. MSMEs have always been a key sector we care deeply about because supporting them means contributing to nation-building,” said Herline.

Registration for the competition is open until June 25, 2025, and can be accessed through the official website at https://jntjadibisa.com/buscom/. The competition is free and open to all MSMEs across Indonesia. Entries will be judged based on creativity of ideas, digital readiness, and business growth potential. Interested participants can register by filling out the form available on J&T Express’s official website and wait for further instructions from the committee.