Jakarta, 28 April 2021 - The development of fashion in Indonesia is increasing rapidly and is part of the increase in almost all business sectors including the logistics industry, such as the shipping service company J&T Express which focuses on online businesses to facilitate e-commerce businesses, the category of fashion goods is one of the highest delivery requests, especially during peak seasons such as Ramadan. To foster interaction and increase awareness of the presence of brands and micro-entrepreneurs, J&T Express is holding a J&T Fashion Week which will be held on May 1, 2021.

"Through the J&T Fashion Week program, we provide support for online businesses in Indonesia by providing a forum for interaction and online buying and selling transactions in the form of fashion shows, presenting 50 brands from a number of categories and allowing viewers to be able to make transactions when the fashion show lasts until 23.59 WIB. Not only that, in this event J&T Express will also give a giveaway for the audience with a total prize of 100 million rupiah, ”said Herline Septia, Brand Manager of J&T Express Indonesia.

The J&T Fashion Week program which will take place virtually will feature fashion shows of a total of 150 brand and seller products from the categories of fashion, cosmetics, skincare, gadgets, hobbies, and special Ramadan products with special prices of up to 50%. Not only supporting the growth of brands and MSMEs, in this activity J&T Express helps brands and sellers to increase brand awareness, foster interaction with customers, and increase sales.

Collaborating with Shopee as one of the largest marketplaces that presents the most complete e-commerce transaction platform in Indonesia, as the official marketplace partner at J&T Fashion Week. Shopee Indonesia's Director of Business Growth, Adi Rahardja, expressed his warm welcome with the holding of this program, “Shopee Indonesia is very pleased to be able to participate in the J&T Fashion Week program. Through this program, we hope that we can present an impression of online buying and selling and a different shopping experience for Shopee users, and it can be a form of effort to increase the economic growth of online businesses. "

Also supported by a beautiful multi-talented artist who has also had a career in the modeling world, Aurelie Moeremans, as a celebrity model who will also demonstrate products from Top Sellers and Brands at the J&T Fashion Week event. "I feel excited to be joining the first fashion show program to present a number of non-designer brands. I invite the Indonesian people to take advantage of this interesting online transaction platform to witness products with special deals that can be obtained just by watching J&T Fashion Week," he said.

A number of celebrity models including Samuel Rizal, Jeffry Reksa, Ariel Tatum, Nina Zatulin and Denny Sumargo will also demonstrate directly brand and seller products on the runway along with dozens of other professional models. Programs that will be broadcast live virtually on J&T Express social media and Youtube, as well as the Shopee Live feature on the Shopee application will be enlivened by RAN on May 1, 2021 at 15.00 WIB.

50 brands that will participate in J&T Fashion Week include Wellborn, Rabbani, Consina, Urbain Inc, Homyped, IMOO, MacBear, Merche, Levaya.id, OPPO, REALME, YOU, Scarlett Whitening, Emikoawa, ZM Zaskia Mecca, O Like, Starcross , Visval, Aerostreet, Rubylicious, Monomolly, This Is April, Melstore, Madam Gie, Jiniso, Guten Inc, Sch, Noore Sport, Thermos, Senka, Barbie, Shisedo, Reclays, Isabel Adelia, Blow, Halei, My Bamus, Kickchickcloth, P&G, Wulfi, Logojeans, Zoya, Mooi Official, Alowalo, Mory_mony, Unilever, Tiento, M231 Official, 910Sportwear, Luxcrime.